Dress for Success and Fergie Footwear Partner Once Again for #GivingShoesDay on #GivingTuesday

DRESS FOR SUCCESS AND FERGIE FOOTWEAR

PARTNER ONCE AGAIN FOR

#GIVINGSHOESDAY ON #GIVINGTUESDAY

 

Women across the Globe Are Encouraged to Donate Professional Shoes

To Their Local Dress for Success Affiliate on This Day of Giving

 

The Top 10 Shoe Donors around the World Will Receive a

Complimentary Pair of Limited Holiday Edition Raegan Heels from Fergie Footwear

NEW YORK, NY (December 2, 2014): Dress for Success® is turning #GivingTuesday into #GivingShoesDay once again on Tuesday, December 2, 2014, to honor this day of giving.  For the third year in a row, #GivingShoesDay encourages women to donate their professional shoes to one of more than 135 Dress for Success affiliates across the world.  This is the first time that Dress for Success supporters will be able to participate in #GivingShoesDay on a global scale.

Last year, Fergie Footwear partnered with Dress for Success to give something back to those that donate their shoes on this distinguished day of charity and, this year, the shoe brand is upping the ante.  The top 10 individual shoe donors from around the world will receive a complimentary pair of limited holiday edition Raegan heels, similar to the previous year, but in addition, the top three Dress for Success affiliates across the globe that garner the most total donations will also be awarded with a special gift of brand new shoes directly from Fergie Footwear.

Fergie personally chose the Raegan heel for this year’s holiday offering for its popular and on-trend silhouette.  A new style for the holidays, the Raegan is a red suede sandal with gold straps, and guarantees to provide a festive pop to any holiday outfit. In addition to the #GivingShoesDay incentives it will be providing, Fergie Footwear is also donating 100 percent of the proceeds from the sale of this shoe to Dress for Success through the beginning of the New Year, up to $40,000.

“Dress for Success is the perfect partner for my holiday shoe initiative. Their annual #GivingShoesDay drive encourages women to give back to those in need and that’s what the holidays are all about,” said Fergie.  “This year’s Fergie Footwear holiday style is a red suede and gold strappy sandal—with all retail proceeds going to Dress for Success.”

The Dress for Success markets that are participating in #GivingShoesDay are:

  •  Albany, NY
  • Almere, Netherlands
  • Atlanta, GA
  • Austin, TX
  • Bakersfield, CA
  • Baltimore, MD
  • Boston, MA
  • Bridgeport, CT
  • Brookhaven, NY
  • Buffalo, NY
  • Calgary, Canada
  • Charleston, SC
  • Charlotte, NC
  • Cincinnati, OH
  • Cleveland, OH
  • Columbia, SC
  • Columbus, OH
  • Cork, Ireland
  • Corpus Christi, TX
  • Dallas, TX
  • Halifax, Canada
  • Harrisburg, PA
  • Honolulu, HI
  • Huntington, WV
  • Indianapolis, IN
  • Jackson, MS
  • Kansas City, KS
  • Kingston, Canada
  • Kingston, Jamaica
  • Lackawanna, PA
  • Las Vegas, NV
  • Lawrenceville, NJ
  • Lebanon, PA
  • Lexington, KY
  • Los Angeles, CA
  • Louisville, KY
  • Memphis, TN
  • Missoula, MT
  • Montreal, Canada
  • Mornington Peninsula, Australia
  • New Orleans, LA
  • New York, NY
  • Norfolk, VA
  • Northland, New Zealand
  • Orillia, Canada
  • Orlando, FL
  • Palm Beaches, FL
  • Philadelphia, PA
  • Pittsburgh, PA
  • Portland, OR
  • Poughkeepsie, NY
  • Racine, WI
  • Raleigh-Durham, NC
  • Red Deer, Canada
  • Red River Valley, ND
  • Rochester, NY
  • Sacramento, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • Saskatoon, Canada
  • Seattle, WA
  • Shreveport-Bossier, LA
  • Sioux Falls, SD
  • St. Louis, MO
  • Strathclyde, Scotland
  • Tallahassee, FL
  • Tampa, FL
  • Tulsa, OK
  • Warren-Youngstown, OH
  • Washington, D.C.
  • Wichita, KS
  • Worcester, MA
  • York, PA

 

Fergie Footwear, owned by Brown Shoe Company, is known for fashion-forward footwear that captures the essence of the eight-time Grammy award-winning artist and style icon, Fergie Duhamel, who is not only a force in the music industry, but also a respected entrepreneur and committed philanthropist. Her debut solo album,

“The Dutchess,” spawned five Billboard Hot 100 top five singles, three of which went to number one. Fergie will release her sophomore album in early 2015.

Joining the ranks of post-Thanksgiving campaigns such as Black Friday, Small Business Saturday and Cyber Monday, #GivingShoesDay has proven to be a tremendous #GivingTuesday success for Dress for Success. Since its inception in 2012, this call for shoes was only put to supporters in the United States, which overwhelmingly amassed more than 2,100 pairs of shoes donated through the organization’s American affiliates.  With #GivingShoesDay going global this year, Dress for Success anticipates this being the greatest year of shoe-giving yet.

“Having a complete outfit that a woman feels confident in is the key to making a good first impression in an interview setting and, therefore acquiring a new career, making the need for shoes ever-important to our organization,” said Joi Gordon, CEO of Dress for Success Worldwide. “Through its continued partnership of #GivingShoesDay, Fergie Footwear is committed to helping women around the world put their best foot forward on their path to self-sufficiency.”

To participate, women can visit the Dress for Success affiliate page at www.dressforsuccess.org/affiliates to find the closest participating location and simply bring their shoes to that boutique on Tuesday, December 2.  For those who would like to donate shoes for #GivingShoesDay, but are not near an affiliate to drop-off the donation, the professional footwear can be sent to the Dress for Success Worldwide warehouse in Brooklyn, New York, where donations of clothing, shoes and accessories are always accepted.  These shipped donations must arrive by December 2 to be considered for #GivingShoesDay, with a note stating that #GivingShoesDay is what the shoes are being donated for.  Additional information on Dress for Success and #GivingShoesDay can be found at www.dressforsuccess.org.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 135 cities in 17 countries. To date, Dress for Success has helped more than 775,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

About Brown Shoe Company

Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life.  Our products are available virtually everywhere — in the nearly 1,300 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 branded ecommerce sites, and on many additional third-party retail websites.  Through our broad range of products, we serve three key market segments with our Family, Healthy Living and Contemporary Fashion brands.  For style-conscious consumers who demand up-to-the-second fashion footwear, we offer Via Spiga, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear brands.  These high-quality, beautifully crafted and authentically designed shoes keeps fashionistas in step with the latest trends.  At Brown Shoe Company, we inspire people to feel good and live better… feet first!

Contact:

Katie Murphy

Director, Media Relations

Dress for Success Worldwide

(646) 233-4954

katie@dressforsuccess.org

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