Book Shelf: Sally Hogshead’s “Fascinate”

Every moment of every day, someone wants to influence our decisions. Flip through a magazine, turn on your television, or just look around you on your way to work. Annoying ads, confusing commercials, and big billboards are always trying to persuade us to buy the next big thing.

So, in a world where there’s always something new about to hit the shelves, how do we break through the clutter? What happens when we’re the ones who want to sell a product, pitch an idea, or start a business? In today’s competitive job market, you can’t rely on just your resume to speak for you. You have to sell yourself, and media personality Sally Hogshead has just the idea…

“Fascinate.” With this one word, Sally has transformed the business field as we know it. Her book, “Fascinate: Your 7 Triggers to Persuasion and Captivation,” teaches us that fascination is more powerful than any piece of paper and, with the right tools, “you can make anything become fascinating,” including yourself!

“And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.” Now, Sally isn’t just throwing around ideas. In fact, she spent years researching the effects of fascination, studying thousands of people to understand why and how they choose the brand that’s right for them.

Now, her bestselling book can help you find your personal brand—the shining personality that your friends always notice, those key skill strengths you’ve gained over the years, and your willingness to learn, which is what helps you take direction so well—and what you bring with you every time you walk through a potential employer’s door.

Sally wants to help you harness those strengths and achieve amazing things! Whether you’re a working professional, an ambitious entrepreneur, or simply want to learn how to captivate those around you, delve into “Fascinate” and create your game plan for success today!

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